Brief
Wellness brand Ancient + Brave needed to boost awareness and drive conversions for their collagen products. They had just onboarded brand ambassador Davina McCall and had one day of her time to create as much content as possible.
Solution
NUSA worked collaboratively with Ancient + Brave to expand their hero platform: Embrace midlife with confidence into 45+ video and static assets for TV and social, across the funnel. All scripted and directed to hero Davina’s bubbly persona.
Results
+6% prompted brand awareness
+24% increase in share of search
+40% increase in True Collagen sales
CPA of just £11
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Working with the Nusa team was an absolute pleasure- collaborative, agile and brilliant at maximising the content we needed from our shoot day. A perfect partner for our in-house team to deliver best in class social content.
Lorna Laville
Brand Lead, Ancient + Brave
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