Brief
Ancient + Brave partnered with Davina McCall to launch a campaign empowering women to embrace midlife with confidence. Davina shares her personal journey and why True Collagen is a key part of her daily wellness routine. The campaign aimed to boost brand awareness and attract new customers.
Solution
NUSA created a high-performing set of social-first assets for Ancient + Brave, working closely with their creative team to deliver content for every stage of the marketing funnel, from awareness to conversion.
- 1x Hero Awareness Video (45s & 30s)
- 6x Consideration Videos (15s)
- 10x Conversion Videos (5-10s)
- 10-15 Stills
- Ad Copy Variations
- Raw Media & Project Files
Results
The campaign has delivered outstanding results, with nearly 100% growth in True Collagen customers and a CPA of just £11
"Working with the Nusa team was an absolute pleasure- collaborative, agile and brilliant at maximising the content we needed from our shoot day. A perfect partner for our in-house team to deliver best in class social content." - Lorna Laville, Brand Lead at Ancient & Brave
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Working with the Nusa team was an absolute pleasure- collaborative, agile and brilliant at maximising the content we needed from our shoot day. A perfect partner for our in-house team to deliver best in class social content.
Lorna Laville
Brand Lead, Ancient + Brave
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