Mancave, a natural men’s grooming brand, needed a bold top-of-funnel campaign to drive awareness and carve out a distinct voice in an industry crowded with subpar shower products. With aims to highlight their USPs, reinforce brand values, and shake men out of their grooming autopilot, the brief called for a concept that would break category conventions and grab attention from the first few seconds.

NUSA STUDIOS partnered with Mancave to craft a playful brand campaign, centred around a rogue AI urging men to ditch the ‘generic goop’ and grow up. We developed and produced a hero video and stills, delivered in multiple formats for use across social. Through dynamic visuals and sharp comic contrast, the campaign repositioned Mancave as the natural upgrade for modern men.

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• 1x Hero Brand Film (various formats & aspect ratios)
• 5x Product Stills

“Working with NUSA on our first major brand campaign was an absolute breeze from start to finish. They brought a fresh, exciting perspective to the creative strategy, which was exactly what we were looking for. Our brief was to deliver a TV ad-style concept — and they absolutely nailed it. The energy and professionalism on set made it a real pleasure to be involved hands-on throughout the shoot. Since going live, the campaign has driven fantastic engagement, and we're excited to see the longer-term impact it will have. Would highly recommend the team to anyone looking to level up their brand presence.” - Dan, Mancave