
Brief
NUSA has built an ongoing creative partnership with NOTHING, working across multiple projects to bring their innovative products to life. For this campaign, the focus was on shifting perceptions of the NOTHING Phone 3a’s camera quality, demonstrating its exceptional photo and zoom capabilities in real-world settings.
Solution
NUSA crafted a dynamic ‘day in the life’ video, taking viewers on a journey across London to test the phone’s camera in diverse environments, from iconic landmarks to everyday moments. The video’s authentic, off-the-cuff tone builds trust with NOTHING’s audience, while carefully shot B-roll ensures versatility across future product releases.
- 1x YouTube Video (2-10 mins) & Accompanying Thumbnails
- 3x TikToks/IG Reels/YT Shorts (10-60 secs, subtitled)
- B-roll clips for NOTHING Phone 3a and 3a Plus, and earphones
Results
1 Million organic views on YouTube - Phone 3a Launch
"We’ve had the pleasure of collaborating with NUSA on multiple projects. Their production capabilities are to a high standard alongside a strong understanding for the YouTube platform, both of which have allowed us to scale our in-house workflows. Their creative approach has consistently delivered outstanding results."
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"We’ve had the pleasure of collaborating with NUSA on multiple projects. Their production capabilities are to a high standard alongside a strong understanding for the YouTube platform, both of which have allowed us to scale our in-house workflows. Their creative approach has consistently delivered outstanding results."
Jordan Pardo
Original Content Producer
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