Brief
Biotiful needed a breakthrough brand campaign across TV, social and DOOH to drive awareness, cut through health confusion and position their Kefir as the simple, natural choice for better gut health.
Solution
NUSA developed the 'Feel Super. Naturally' platform through a collaborative creative workshop, using innovative production techniques and platform-tailored assets to dramatise the product and capture attention.
Results
9% uplift in prompted awareness. “NUSA helped translate our objectives into engaging creative work, making the whole process effective in delivering results.” - Alessandra Zehnder, Head of Marketing at Biotiful
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"NUSA were a fantastic partner to work with. They quickly understood the Biotiful brand and helped translate our objectives into engaging creative work, making the whole process effective in delivering results."
Alessandra Zehnder
Head of Marketing
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