Butternut Box needed to build brand awareness by moving paid social beyond pure acquisition. Their ‘Who’s a Good Human?’ OOH campaign in London needed to reach dog owners throughout the UK via paid YouTube and Meta.

NUSA expanded ‘Who’s a Good Human?’ for social, with a variety of hooks, strong branding throughout and relatable owner moments. Two shoot days and a cast of very good dogs later, we delivered 24 assets across YouTube & Meta.

"The ideation, the execution, the art direction - all spot on and totally in line with the Butternut brand. Top-tier work, delivered with energy and heart." - James North, Head of Creative at Butternut Box