Brief
Children’s toy brand tonies® needed to boost awareness, consideration, and conversions. They needed to extend their ‘Happy Listening’ platform across YouTube, Meta & TikTok in a channel-first way.
Solution
NUSA ideated and produced 80+ social-first ads across the funnel, that spoke to specific parenting pain points and laddered up to the ‘Happy Listening’ platform. We took care of all production elements including child licensing for 12 kids!
Results
Consideration +4%.
Unprompted awareness +4%.
Hook rate up 27% YOY.
Hook rates of up to 66%.
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"Working with NUSA has been a fantastic experience. Their organisation and speed of production made the entire process seamless, and their creativity brought our brand vision to life. They understood tonies® unique brand voice right from the start and delivered high-quality ads that perfectly captured our identity. The versatility of their work across platforms—from TikTok to YouTube to Meta—was particularly impressive, ensuring brand consistency while tailoring each ad for maximum channel impact. We couldn’t be more pleased with the results and look forward to future collaborations."
Elena Bennett
Senior Growth Manager
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