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Brief
Bookkeeping platform Dext needed to drive brand awareness among SMB owners and their accountants. Their campaign had to be funny, work on every screen from TV to the social feed, and launch in seven markets in just six weeks.
Solution
NUSA brought Dext's 'Irreplaceable' platform to life with a comedy campaign showing brilliant professionals buried in increasingly ridiculous admin. Made for all screens, it ran as a UK TV ad, an Amazon ad and 16:9, 4:5 and 9:16 social cuts.
Results
“They built a national TV spot and global social ads, each made for how people would actually encounter them; right down to the director, the talent, and an edit that matched the vision. And in record time, too!” - Natalie Reiss, Director of Brand, Dext
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"NUSA got the brand brief immediately. This campaign was a tonal leap for Dext, and I wanted a creative partner I could trust with it. They understood our goals from the start and built a national TV spot and global social ads, each made for how people would actually encounter them; right down to the director, the talent, and an edit that matched the vision. And in record time, too! It was a pleasure working with them.”
Natalie Reiss
Director of Brand & Content at Dext
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