Brief
Monzo needed us to evolve BBH's established 'Get Busy Living' ATL campaign into social-first creative that would drive unaided awareness and conversion, reposition Monzo as a credible primary bank, and build awareness of its broader product offering.
Solution
NUSA built a social-first platform called ‘Living Postcards’ around ‘Get Busy Living’ which felt distinctly Monzo but would stand out amongst competitors. We produced 400+ assets across Meta, TikTok, YouTube, Reddit, Display & CTV.
Results
“NUSA don't just get effectiveness and brand resonance, they think about how the work will land and what it needs to do, so the work they produced wasn't just nice to look at, they were built to do a job.” - Charlotte Ford, Marketing Director at Monzo
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