Brief
Beeline design sleek navigation devices that people are proud to attach to their motorbikes and bicycles. They needed to increase consideration and conversions on Meta for UK bike owners by diversifying their creative and finding new, unexplored category entry points.
Solution
NUSA ideated multiple creative ideas built around jobs to be done and turned these into ads eg. When my commute by tube or bus leaves me cramped, delayed and bored, I want an easy way to make the bike my way to work, so I can arrive feeling good instead of frazzled.
Results
6.9 ROAS.
Hook rates averaging 32%.
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"Lots of agencies claim to do what NUSA do, but I'm yet to find one that can actually deliver in the way they have for us. Genuinely creative ideas on top of flawless project management"
Ed Bailey
Marketing Manager at Beeline
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