International payments platform 3S Money needed to drive brand awareness and consideration. This was their first major brand campaign, a step beyond pure performance marketing as they expanded into France, Hong Kong and the Middle East.

NUSA ideated a global creative platform: ‘The Backrooms’, dramatising the nightmare of frozen funds and bot support in an eerie, never-ending office. We produced a hero film, consideration films and static ads, built to work with sound on and off.

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“The quality of their work is outstanding, but what makes the team truly special is the people behind it. They made sure we felt involved, listened to and genuinely part of creating something really special.” - Amy Storey, Head of Brand and Creative at 3S Money