Brief
Ford needed to build awareness and consideration for the Puma, Bronco and Explorer through social-first campaigns showcasing each vehicle's distinctive design, features and personality. Working with Born Social, the challenge was to create premium automotive content that captured attention on social.
Solution
NUSA brought Born Social's creative concepts to life, celebrating urban life in Barcelona and rural adventures in Oxfordshire. Combining cinematic automotive filmmaking with 360° cameras, portal transitions, stop motion and hyperlapses, we created a suite of high-energy social ads that made each vehicle's features and personality stand out.
Results
“The NUSA team have always been an absolute pleasure to work with. They are optimistic, energetic and up for any challenge that's thrown their way. They also always think social-first, which means what they make fundamentally works. Highly recommend.” - Paddy Smith, Executive Creative Director & Partner at Born Social
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“The NUSA team have always been an absolute pleasure to work with. They are optimistic, energetic and up for any challenge that's thrown their way. They also always think social first, which means what they make fundamentally works. Highly recommend.”
Paddy Smith
Executive Creative Director & Partner at Born Social
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