Brief
Blood testing brand One Day Tests had grown through Google search, and needed their first TV ad to drive website traffic and build awareness. Most people had no idea the service existed, so the ad had to explain it fast and give viewers a reason to act.
Solution
NUSA worked closely with One Day Tests to script a direct response TVC. We handled everything from actor casting to Clearcast clearance, including substantiating medical claims. We filmed in their London clinic and lab, and the ad ran on TV and YouTube.
Results
“Launching our first TV advert felt like a huge leap into the unknown, but NUSA guided us through every step, resulting in an ad that was better than we ever imagined.” - Andy Morton, Marketing Director at Sussex Pathology
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“Launching our first TV advert felt like a huge leap into the unknown, but NUSA guided us through every step, resulting in an ad that was better than we ever imagined.”
Andy Morton, Marketing Director
Sussex Pathology
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